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Graduate with a career, not just a degree [1]

[1] By year four our students have a job offer, a company, or both. 350+ offers, 19 LPA average pre-placement CTC, and student-built businesses crossing ₹3 Cr in revenue.

Apply for the Class of 2031Early round closes 30 Sept 2026.
01The programme

A four-year undergraduate degree in Technology and Business Management in Gurugram.

Launch a D2C brandBuild an audienceStart a companyWork inside a company

You are taught by the people who run these businesses — 200+ CXOs and 100+ professors from Harvard, Wharton, Cornell and Columbia — and graded on revenue, users and offers, not only exams.

02Students
MemoTag
Student Built
UG Class · 01
MemoTag
Then and Now
01
05

MemoTag

Year 1

Reyansh Juneja joined the UG Class of 2028 straight from school.

Now

Built an AI wearable for dementia care

Pitched it on Shark Tank India, Season 4.

03Four years

Four years of building a track record.

Three years of real work before your final year in industry. Whether you join a company or start one, recruiters and investors see what you actually did.

01

Year 1

A D2C brand.

Build a dropshipping business in term one. Teams cross ₹1 Cr+ in revenue before the year ends.

Proof₹1 Cr+ crossed
Read the report
02

Year 2

A creator brand.

Start a channel from zero and grow it to 100K+ followers on YouTube or Instagram.

Proof100K+ follower target
Read the report
03

Year 3

A startup.

Find a market, build a company, earn revenue, and pitch to 150+ investors on Demo Day.

Proof150+ investors
Read the report
04

Year 4

A career placement.

350+ offers to 280+ students at a 19 LPA average pre-placement CTC — across consulting, tech and consumer companies.

Proof19 LPA average CTC
Outcomes report
Build · create · launch · work
04Your record

What you will have on your CV before you graduate

Revenue you earned, a pitch you defended, an audience you built, a food brand you launched — four outcomes from the same four years. Every figure below comes from the programme's published reports.

Chapter 01 — Revenue

You sell before you graduate

Your first term starts with a store, not a case study. You pick the product, you run the ads, you own the P&L — and that number is your grade. This is what your seniors put on their CV.

Crossed by first-year teams
₹1 Cr+Crossed by first-year teams
Top brand's revenue
₹3.5 CrTop brand's revenue
Of you run a business in year one
100%Of you run a business in year one
Zenmo
01
Revenue
Student Built

Zenmo

Class of 2027 · zenmo.shop

Began as a first-term dropshipping test and became a commerce brand run out of campus.

₹3.5 Cr+ revenue

Sodaterian
02
Revenue
Student Built

Sodaterian

Class of 2028

A beverage brand where first-years kept reworking packaging and price until the unit economics held.

₹3.1 Cr+ revenue

Tastefully Carnival
03
Revenue
Student Built

Tastefully Carnival

Class of 2027

Events and food retail scaled across cities while the founders were in class on weekdays.

₹2.5 Cr+ revenue

Khet
04
Revenue
Student Built

Khet

Class of 2027 · khet.in

An agri-first consumer brand moving produce from farm supply chains straight to households.

₹70 L revenue

PortGun
05
Revenue
Student Built

PortGun

Class of 2029

Built in the very first Dropshipping Challenge cohort — zero customers to a repeatable funnel.

₹49.6 L in year one

AceCard
06
Revenue
Student Built

AceCard

Class of 2028

A student-run card business that found its niche and compounded orders month over month.

₹27.5 L+ revenue

Chapter 02 — The pitch

You defend your numbers in front of investors

In year three you find a market, build the company and pitch it. Six ventures from this campus have taken that pitch to Shark Tank India — one of them before finishing his first year.

Ventures on Shark Tank India
6Ventures on Shark Tank India
Investors at your Demo Day
150+Investors at your Demo Day
Seasons featuring MU founders
4Seasons featuring MU founders
MemoTag
01
Pitch
On Air

MemoTag

Reyansh Juneja · UG TBM '28 · Season 4

An AI wearable for dementia care, built after a family diagnosis and pitched on national television in his first year.

Shark Tank India · S4

Meta Fashion
02
Pitch
On Air

Meta Fashion

Arjun Goel · UG TBM '28 · Season 5

Phygital commerce — connecting in-game discovery with real-world fashion. It started as a term-one dropshipping store.

Shark Tank India · S5

Nexera Health
03
Pitch
On Air

Nexera Health

Himanshu Rajpurohit · CEO Challenge · Season 4

Redefining workplace wellness for India's fastest-growing companies.

Shark Tank India · S4

HookD
04
Pitch
On Air

HookD

Dia Goel · PGP TBM '23 · Season 5

India's first ready-to-eat non-vegetarian snacking brand.

Shark Tank India · S5

HiveSchool
05
Pitch
On Air

HiveSchool

Nikhil Gaur · PGP TBM '24 · Season 4

India's first Sales School, training the next generation of GTM operators. Built while he was still enrolled.

Shark Tank India · S4

Bullspree
06
Pitch
On Air

Bullspree

Dharmil Bavishi · PGP TBM '21 · Season 2

A stock market playground for learning and investing. Backed on air by Aman Gupta and Peyush Bansal.

Shark Tank India · S2

Chapter 03 — Going viral

You build an audience from an empty account

In year two you are handed nothing but a blank channel and twelve months. You ship, you read the retention data, you ship again. These are the channels that broke out.

Followers — your benchmark
100K+Followers — your benchmark
Views on the top channel
13.8MViews on the top channel
Months to build it
12Months to build it
Sidhant Dhall
01
Reach
Gone Viral

Sidhant Dhall

@sidhant_dhall

Started from zero inside the Creator Challenge and turned it into a paying audience within the year.

13.8M+ views

Siddhanth Vengali
02
Reach
Gone Viral

Siddhanth Vengali

@thesiddvengali

Built a format, tested it weekly and let the retention data decide the next video.

8.1M+ views

Prisha Narula
03
Reach
Gone Viral

Prisha Narula

@cookiemonsterprishahah

A food-first creator brand that grew fast enough to bring in brand partnerships during the programme.

7.6M+ views

Ananya Kulsreshta
04
Reach
Gone Viral

Ananya Kulsreshta

@ananyarchives_

An archive-style channel started from scratch that found its audience and kept it.

2.6M+ views

Creator Challenge
05
Reach
Gone Viral

Creator Challenge

Class of 2028

You ship content for a full year. The benchmark is 100K+ followers on YouTube or Instagram.

100K+ follower target

Chapter 04 — Food lab

You launch a cloud kitchen with the operators behind Swiggy and Zomato

Most food ideas die before the first order — not because the product is wrong, but because the kitchen, staff, compliance and aggregator onboarding cost ₹15L+ before a single plate is served. Food Lab handles the back end. You bring the idea.

Pre-launch bill avoided
₹15L+Pre-launch bill avoided
On Zomato and Swiggy
LiveOn Zomato and Swiggy
From food platforms and hotels
MentorsFrom food platforms and hotels
Food Lab brands including Lexi's, Woody's Pizzeria, Sal's, The Bowl and Noon
Mentors

Operators at the table

  • Ankit Tiwari — Ex Leela, Oberoi, Salad Days
  • Rohit Kapoor — CEO, Swiggy
  • Abhijeet Joshi — AVP, Zomato
  • Anshul Aggarwal — Customer Retention, Nando's
  • Naveen Balaji — 6 years at Zomato, Co-founder Lexi's
Partners

Live on Swiggy and Zomato

Your brand goes live on India's largest food aggregators before you spend on marketing. Listing, onboarding and growth strategy are handled.

Swiggy
Zomato

Be in the room with …

These are not guest lectures. They teach your courses.

Rohit Kapoor

Rohit Kapoor

CEO, Swiggy

Manoj Kohli

Manoj Kohli

Former CEO, Bharti Airtel

Vivek Gambhir

Vivek Gambhir

Former CEO, boAt

Barkha Dutt

Barkha Dutt

Former Editor, NDTV

Rajat Mathur

Rajat Mathur

Former MD, Morgan Stanley

Rachel Konrad

Rachel Konrad

Former Director of Communications, Tesla

Dr Edward W. Rogers

Dr Edward W. Rogers

Former Chief Knowledge Officer, NASA

Dr Zal Phiroz

Dr Zal Phiroz

Adjunct Professor, Harvard

06.1Curriculum

A curriculum built around real questions

Every course answers a question you will face on the job. Explore the syllabus year by year.

Term 01

You leave Year 1 having built a real brand, generated real revenue, and advised a live business.

(In Class)6 modules
  • 01

    Art of Communication

    How to give an inspiring speech?

  • 02

    Introduction to Microsoft PowerPoint & Excel

    How to get comfortable with Excel and slide making?

  • 03

    Legalities in Business

    How does law impact business decisions?

  • 04

    Fundamentals of Accounting

    How to read and analyse financial statements?

  • 05

    Fundamentals of Statistics

    How to use stats to build a better business?

  • 06

    Building Marketing Strategies

    How to develop a GTM strategy using funnels?

(Out Class)

Dropshipping Challenge

You build a D2C brand from zero. Source products, set up a storefront, run campaigns, and drive real sales. The goal is ₹1Cr+ in revenue in 90 days. The market decides if you have done it right.

Revenue generated
₹4Cr+

Revenue generated

Product categories
50+

Product categories

Orders served
20K+

Orders served

Dropshipping Challenge

06.2Faculty

Taught by the people who have done the work

Operators, professors and practitioners who teach this programme — from global classrooms and boardrooms into yours.

The 40 / 30 / 30 mix
Manoj Kohli
Manoj Kohli
Former CEO & MD
SoftBank India
Captain Raghu Raman
Captain Raghu Raman
Former President
Reliance Industries
Vivek Gambhir
Vivek Gambhir
Former MD & CEO
Godrej Consumer Products
Rajat Mathur
Rajat Mathur
Former Managing Director
Morgan Stanley
Rohit Kapoor
Rohit Kapoor
CEO, Food Marketplace
Swiggy
Barkha Dutt
Barkha Dutt
Journalist & Founder
Mojo Story
Dr Arvind Mayaram
Dr Arvind Mayaram
Former Finance Secretary
Government of India
Rachel Konrad
Rachel Konrad
Former Chief Communications Officer
The Boring Company
Nitin Gaur
Nitin Gaur
Managing Director, Digital Assets
State Street
Monica Jasuja
Monica Jasuja
Fintech Leader
Emerging Payments
Edward Rogers
Edward Rogers
Former Chief Knowledge Officer
NASA Goddard

06.3Ventures

Graduate with a company, not just a CV

Startups are incubated on campus from day one — mentored by operators, pitched to 100+ VCs on Demo Day and funded well before graduation.

200+

Startups founded on campus

₹60 Cr+

Funding raised by student ventures

35+

Ventures with paying customers

100+

VCs in the room on Demo Day

01

₹5 Cr student-led fund

A real fund managed by students, deploying into startups and public equities with operator oversight.

02

Incubation from day one

Workspace, legal and go-to-market support from the first term, so your venture compounds through the programme.

03

Demo Day

Pitch to 100+ VCs and angels at the end of the programme, with warm intros carried into diligence.

Ventures built on campus

JustMyRoots
Hiveschool
Playsuper
SeedsAI
Startt
Pixel
Yango
EIGHT
Guardex
TrueBrands India
Vinyasa
Shrnm
JustMyRoots
Hiveschool
Playsuper
SeedsAI
Startt
Pixel
Yango
EIGHT
Guardex
TrueBrands India
Vinyasa
Shrnm

06.4Apply

Four steps from application to offer

Applications are reviewed in rolling rounds until the cohort fills. No CAT or GMAT required — the aptitude assessment and an operator-led interview do the work.

Applications live · Round 2, Cohort 2026Deadline: 30 September 2026Rolling reviews — earlier rounds get first pick of seats and scholarships.
01

Complete the Application Form

Fill out your details and upload supporting documents so the admissions team can review your profile.

  • Latest resume — any clean, concise format works
  • Qualification documents covering academics, work and extra-curriculars
  • Optional: upload your CAT / GMAT / GMAT Focus score
02

MU-BAAT

An online, recorded conversation that evaluates business aptitude, clarity of thought and creative thinking.

  • 45–60 minutes · 9 questions across 5 sections
  • Only required if you haven't submitted a CAT / GMAT score you're happy with
  • Test link is shared the day after the application deadline
03

Personal Interview

Shortlisted applicants are invited to an interview conducted by distinguished faculty members and seasoned industry leaders.

  • Invitations sent 3–5 days before the interview
  • Faculty + operator panel evaluation
  • Date, venue and time confirmed in advance
04

Final Admission Decision

The admissions committee slots applicants into accepted, waitlisted or not-accepted pools.

  • Offers include the full financial structure for the programme
  • Waitlisted candidates are promoted on a rolling basis — no ranked list
  • Not-accepted applicants may re-apply in the next academic year

Applications are reviewed in rolling rounds until the cohort fills.

Start your application

06.5Fees & scholarship

Fees & scholarship

Merit scholarships on tuition are awarded on JEE, SAT or MUSAT performance. Education loans cover up to 95% of programme fees through partner institutions.

Programme fee

INR 1,80,000/-

Admission fee · One-time, non-refundable

INR 52,50,000/-

4-year tuition fees · Before scholarship

Hostel

INR 27,500/-

Twin sharing · Per month

INR 48,500/-

Single sharing · Per month

Charged separately. All inclusive, excluding electricity and taxes.

Financing

HDFC Credila

100% cost of education · secured from 8.95%

Axis Bank

Up to 15 years · tuition + living expenses

Talk to admissions

06.6FAQs

Questions worth answering upfront

Three engines run in parallel every term: InClass fundamentals, OutClass live ventures (a D2C brand plus the Creator Challenge) and Immersions (Global + Bharat in the middle terms). Every course, challenge and trip is graded on a real deliverable.

07Apply

It's never too early to start your career.

You don't need a business idea or a plan to apply. Class XII students and 2025-onwards pass-outs are eligible, with or without Mathematics.

Apply now Visit the campus
30 Sept 2026Early round closes
Aug 2027Classes begin
₹500Application fee, early round
Up to 95%Fees covered by education loans