₹5 Cr student-led fund
A real fund managed by students, deploying into startups and public equities with operator oversight.
Undergraduate Programme in
Psychology & Marketing
Graduate having built, deployed, and maintained real robots — not just simulated them. A programme measured in working machines, not credits.
(Curriculum)
A curriculum built around real questions
Every course answers a question you will face on the job. Explore the syllabus year by year.
Year 1
Explore the Foundations of Mind & Market
Build a strong base in human psychology and marketing fundamentals. Understand how behaviour and business intersect in real-world markets.
(In Class)13 modules
- 01
Introduction to Psychology
How do humans really make decisions?
- 02
Neuroscience
How to decode the human brain?
- 03
Developmental Psychology
How do different stages of life shape our thoughts?
- 04
Social Psychology
How do social forces shape the way we think?
- 05
Cognitive Psychology
How to shift minds and shape choices?
- 06
People and Personalities
How to decode your personality to optimise work?
- 07
Psychological Research
How to uncover what your customers won't say?
- 08
Environmental Psychology
How spaces quietly shape behaviour?
- 09
Stress Management
How to stay calm and clear when everything's on fire?
- 10
Building Marketing Strategies
How to develop a GTM strategy using funnels?
- 11
Scaling a D2C Business
How to scale a D2C brand from zero to sold out?
- 12
Consumer Behaviour
How to position a brand using consumer psychology & behaviour?
- 13
Art of Communication
How to give an inspiring speech?
06Ventures
Graduate with a company, not just a CV
Startups are incubated on campus from day one — mentored by operators, pitched to 100+ VCs on Demo Day and funded well before graduation.
200+
Startups founded on campus
₹60 Cr+
Funding raised by student ventures
35+
Ventures with paying customers
100+
VCs in the room on Demo Day
Incubation from day one
Workspace, legal and go-to-market support from the first term, so your venture compounds through the programme.
Demo Day
Pitch to 100+ VCs and angels at the end of the programme, with warm intros carried into diligence.
Ventures built on campus
07Apply
Four steps from application to offer
Applications are reviewed in rolling rounds until the cohort fills. No CAT or GMAT required — the aptitude assessment and an operator-led interview do the work.
Applications live · Round 2, Cohort 2026Deadline: 30 September 2026Rolling reviews — earlier rounds get first pick of seats and scholarships.
01
Complete the Application Form
Fill out your details and upload supporting documents so the admissions team can review your profile.
- Latest resume — any clean, concise format works
- Qualification documents covering academics, work and extra-curriculars
- Optional: upload your CAT / GMAT / GMAT Focus score
02
MU-BAAT
An online, recorded conversation that evaluates business aptitude, clarity of thought and creative thinking.
- 45–60 minutes · 9 questions across 5 sections
- Only required if you haven't submitted a CAT / GMAT score you're happy with
- Test link is shared the day after the application deadline
03
Personal Interview
Shortlisted applicants are invited to an interview conducted by distinguished faculty members and seasoned industry leaders.
- Invitations sent 3–5 days before the interview
- Faculty + operator panel evaluation
- Date, venue and time confirmed in advance
04
Final Admission Decision
The admissions committee slots applicants into accepted, waitlisted or not-accepted pools.
- Offers include the full financial structure for the programme
- Waitlisted candidates are promoted on a rolling basis — no ranked list
- Not-accepted applicants may re-apply in the next academic year
Applications are reviewed in rolling rounds until the cohort fills.
Start your application08FAQs
Questions worth answering upfront
Three engines run in parallel every term: InClass fundamentals, OutClass live ventures (a D2C brand plus the Creator Challenge) and Immersions (Global + Bharat in the middle terms). Every course, challenge and trip is graded on a real deliverable.