The best way to learn business, it turns out, is to run one.
That's the whole idea. Everything here starts from one question: what if students actually did the thing?
Image
IMAGE: Hero — students in action, Dropshipping Fair / Demo Day floor.
Learn by DoingEst. 2020, Gurugram
₹3.38 Cr
Revenue, one semester
200+
Startups founded by students
₹593 Cr
Total portfolio valuation
6
Shark Tank India appearances
01 / The model
Two columns, one ledger.
In your first month here, you're not memorising a definition of commerce — you're doing commerce. Real products, real customers, real revenue. The theory sits in one column, the trading it against reality sits in the other, and the two are reconciled every single week.
Debit / InClass
What you are taught
Frameworks, unit economics, capital structure, positioning — delivered by operators who still run the businesses they teach.
Credit / OutClass
What you are held to
A live venture with customers, invoices and consequences. The market signs off, not the faculty.
02 / Semester 1
The Dropshipping Fair
Source. List. Sell. Learn what a customer really wants.
In class
Unit economics, pricing strategy, digital marketing, customer psychology — taught by practitioners from Amazon, McKinsey, and India's D2C founders.
OutClass
Every student sources a product, lists it, runs ads, handles orders, manages returns. No simulation. Real suppliers. Real customers. Real money.
₹3.38 Cr revenue, Cohort '2550 teams₹4L+ avg per team
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IMAGE: Semester 1 — Dropshipping Fair stalls, first customers, first invoices.
Lexi's Gourmet Sandwiches — Co'24
₹1 Cr+ ARR. Gurgaon's highest-rated gourmet sandwich brand. 4.5+/5 on Swiggy and Zomato within 3 months of launch.
Eat Atlas — Co'24
Premium chips and dips, global cuisine flavours, D2C. Unit economics learned InClass, validated OutClass.
03 / Semester 2
The Creator Economy
Build an audience. Ship content. Turn attention into revenue.
In class
Brand building, content strategy, distribution models, monetisation — taught by founders who have done it.
OutClass
Each student builds a YouTube channel or Instagram presence on a topic they choose. Grows it. Monetises it. The subscriber count is the grade.
100+ channels built5 Mn+ cumulative followersNPS — the subscribe button
150+ episodes, 4 seasons. Student interviews with Karan Johar, Kunal Bahl, Ghazal Alagh — booked, produced, distributed entirely by students.
Behind Closed Doors
Real startup pitches to real VCs, unfiltered. Filmed and edited by students. Learning content strategy by making it.
04 / Semester 3 & beyond
Venture Initiation
Raise capital. Scale operations. Put your name on the cap table.
In class
Fundraising, cap tables, investor relations, scaling operations — taught by VCs and founders who have raised real capital.
OutClass
Students take their venture to the next level. Some raise VC money. Some hit ₹1 Cr ARR. Some appear on Shark Tank. 100+ VCs from Sequoia, Nexus, Antler attend Demo Day.
₹25.24 Cr raised₹593 Cr valuation180+ jobs created
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IMAGE: Semester 3 — Demo Day floor, investors in the room.
Dharmil Bavishi — PGP '22, Bullspree
$1.88M seed raised. Appeared on Shark Tank India. Backed by Aman Gupta and Peyush Bansal. Started as an OutClass project.
Nikhil Gaur — PGP '25, Hive School
India's first sales school. ₹2 Cr revenue run rate. 3 cohorts completed. Shark Tank appearance. Backed by MU grants.
05 / The report card
Graded in public.
Four line items. No rubric, no curve, no subjective scoring — just what the market decided about your work.
M-01
Revenue
/ INR
Did real people pay real money for what you built? The dashboard doesn't lie.
Verdict
Paid
M-02
Margin
/ %
Did you keep enough of it? A business that sells but bleeds is not a business yet.
Verdict
Kept
M-03
Profit
/ Unit econ
Are your unit economics sound? Every rupee in needs to justify itself.
Verdict
Sound
M-04
NPS
/ 0—100
Would your customers recommend you? The only score that predicts everything else.
Verdict
Loved
No curve · No credit · No re-sitSigned — The Customer
06 / The principles
Three entries we never write off.
“Traditional B-schools grade you on how well you understood the case study. We grade you on whether you became one.”
P-01
Revenue is truth
It tells you whether anyone wanted what you made. Everything else is a hypothesis until this number moves.
P-02
Margin is discipline
Revenue without margin is theatre. A business that can't keep money is a charity with extra steps.
P-03
NPS is the final exam
Would your customer do it again? Would they bring a friend? That is the whole report card, compressed into one number.
07 / Founder's note
A note from the founder.
We had one rule when we built this place.
Nothing you learn here should stay in the classroom.
Every concept has a real application. Every semester has a real business. Every grade has a real number behind it — one the market gave you, not us.
We don't prepare you for the real world. We put you in it from day one.
